Every week, I share newsworthy articles that have caught my attention. These news stories cover 24th to 28th March 2025.
Top SEO Shares How To Win In The Era Of Google AI
A good summary article about what’s happening for content creation and AI. A reiteration of sorts of what really matters when it comes to the production of content. A few points stick out: quality of research, Google’s ability to detect spam and that Google is on the lookout for resources that are best in class around topics, not keywords.
Source: https://www.searchenginejournal.com/top-seo-shares-how-to-win-in-the-era-of-google-ai/543027/
Google expands Search AI Mode access to free users on waitlist
Those lucky enough to get on the waitlist were likely given access to Google’s new AI mode engine in this trial expansion. I strongly suspect that AI mode could eventually be the default google.com layout of the future. We’ll see. There’s a ton of viewpoints out there regarding AI mode, and I recommend following Glen Gabe, who has been testing this early-version engine: https://www.gsqi.com/marketing-blog/ai-mode-tracking-google-search-console/?ref=hellopartner.com
Source: https://9to5google.com/2025/03/24/google-ai-mode-waitlist-free/
Google March 2025 core update rollout is now complete
Google’s March 2025 core update, which began on March 13 and concluded on March 27, was a standard algorithm update aimed at improving search relevance. While Google had mentioned that 2025 would be a year of more frequent updates, this was the first since December 2024. The rollout triggered noticeable ranking shifts for some sites, though its impact appeared less severe than previous updates. Sites affected saw changes, both positive and negative. Analyse your Google Search Console data to assess ranking changes and keyword performance. Here’s some additional info regarding winners and losers: https://www.searchenginejournal.com/googles-march-core-update-early-observations-from-initial-rollout/542795/
Source: https://searchengineland.com/google-march-2025-core-update-rollout-is-now-complete-453364
6 easy ways to adapt your SEO strategy for stronger AI visibility
A good summary of approaches to undertake to survive the current shift towards optimising for AI visibility. There’s still some debate over if Generative Engine Optimisation is even a thing. Isn’t it just SEO still? What’s missing in this article is any presumed impact of citations and Reddit (plus other UCG platforms).
Source: https://searchengineland.com/adapt-seo-strategy-stronger-ai-visibility-453641
How to build a better, smarter, more discoverable site architecture
AI/SE visibility and UX go hand-in-hand. This long article addresses the challenges many websites face with buried content, missing internal links, and a lack of logical hierarchy. It talks about the importance of optimising site architecture to provide users and search engines with a clear roadmap for efficient exploration. It’s a great article with some added advice about tools to help discover issues.
Source: https://searchengineland.com/site-architecture-better-smarter-discoverable-453596
Google Is Looking Out for #1. It’s Time You Do, Too
Ahrefs discusses how Google is prioritising its services in search results, often at the expense of organic listings. For instance, Google’s AI Overviews have been found to reduce click-through rates by up to 40%, and they are throwing in ads within these Overviews to complicate matters for organic CTR further. Additionally, Google directs users to its platforms, such as Google Flights, over competitors. In response, this article takes the view that businesses focus on building their brand beyond search engines by creating demand through other channels and producing content that directly engages and converts their target audience.
Source: https://ahrefs.com/blog/google-looking-out-for-number-one/
How AI & Search Engines Handle JavaScript-Generated Content (and Why It Matters for SEO)
This examines the challenges AI-powered engines and search engines face when indexing and rendering content generated by JavaScript. It highlights that while traditional search engines have made progress in processing JavaScript, AI search engines may still encounter difficulties in accurately interpreting and indexing such content. The article highlights the need for making sure that plain HTML is available that are provided by a number of framework technologies. Regular audits to ensure AI search engines properly index JavaScript-generated content, improving site visibility and performance.
Source: https://davidchungdigital.com/2025/03/24/how-ai-search-engines-handle-javascript-generated-content/
Some other articles that caught my eye this week:-
Google Provides Timeline To Improve Publishers’ Search Visibility
Python for SEO, Explained for Beginners
https://ahrefs.com/blog/python-for-seo
Google Maps can soon scan your screenshots to plan your vacation
https://www.theverge.com/news/637137/google-maps-screenshot-searchhotels-travel-features
Boost your SEO strategy for Longtail Keywords
https://www.brightedge.com/blog/boost-your-seo-strategy-longtail-keywords
How To Customise Your Chrome Toolbar For Maximum Efficiency
https://www.slashgear.com/1816073/google-chrome-toolbar-how-customize-maximum-efficiency