Bringing Traffic Back to Life
Creating the right kind of content for your audience is very important if you want your website to get noticed —especially when you’re just starting with a newly refreshed website. The activity for this particular campaign included site audit, keyword analysis, content creation, link building, web design, and WordPress editing.
I was brought in to help One Investments with a clear goal: focus on organic visibility. I wasn’t aiming for just higher rankings, especially since I was working within highly competitive markets (Luxury property in Dubai and London) and a limited budget.
Instead, I focused on writing and implementing helpful, guide-style content that could steadily grow traffic and strengthen the brand over time.
I put together the internal linking strategy, as well as boosting local searches with the creation of regional landing pages for Dubai Marina, Downtown and others.
Creating new landing pages to increase opportunities for organic visibility, as well as internal linking…
Boosting Internal linking opportunities on the homepage
Another big win came from changing the site’s structure. One of the key property pages for Dubai property availability was hidden away in the footer, so I was able to go into the WordPress CMS and adjust that into the main navigation. That simple change led to a great boost in traffic to the website. It was then a case of looking at ways to convert the additional users that come across your website.
Powering traffic
URL : /city/dubai/ – Dubai page optimisation results
2020 – 1896 Page views
2022 – 8383 Page views
Other Content Creation Successes
/what-is-bmv-below-the-market-property + 1041 Page views (2021-2023)
/buy-to-let-property-investment-strategies + 1953 Page views (2021-2023)