David Chung Digital provided six months of SEO consultancy during the web build and launch, focusing strongly on search engine visibility. Incorporating essential SEO functionality was the key, with best practices built into the custom CMS.
The client initially preferred to display event listings as overlays, but this approach would have prevented individual event pages from being indexed by search engines. To address this, we implemented functionality that allowed for both proper link integration and improved content presentation.
The website launched in September 2023 and has seen consistent organic traffic growth (Except for Christmas seasonality, traffic and impressions have risen since the beginning of 2024).
Also included SEO content writing training for the main writing team with multiple sessions discussing key best practices, from meta data to writing headings.
I was able to give consultancy for such SEO aspects as canonical tagging, subdomain vs non subdomain URLs and local positioning