Every week, I share newsworthy articles that have caught my attention. AI Overviews Reduce Clicks by 34.5% Google says AI Overviews boost clicks. But let’s talk facts: Ahrefs analysed 300,000 keywords and found that when AI Overviews show up in search results, the top-ranking page gets 34.5% fewer clicks on average. As it turns out, […]
Weekly News Roundup #4 Read More »
Every week, I share newsworthy articles that have caught my attention. These news stories cover 31st to 4th April 2025. Google Confirms: Structured Data Still Essential In AI Search Era On the tail of Microsoft’s announcement that CoPilot was using structured data for its AI , Google made a similar announcement on the topic. What’s
Weekly News Roundup #3 Read More »
Every week, I share newsworthy articles that have caught my attention. These news stories cover 31st to 4th April 2025. Indexing and SEO: 9 steps to get your content indexed by Google and Bing A question that I was faced fairly recently with a client website was why certain new pages were taking a long
Weekly News Roundup #2 Read More »
The amalgamation of AI into SEO is not a sign of its demise but a catalyst for transformation. While many in the industry express concern about AI-driven changes, history has shown that evolution in digital marketing has always led to new opportunities rather than extinction. Those who recognise this shift and adapt accordingly will find
The Truth About AI and SEO: Why SEO Isn’t Dead Read More »
Every week, I share newsworthy articles that have caught my attention. These news stories cover 24th to 28th March 2025. Top SEO Shares How To Win In The Era Of Google AI A good summary article about what’s happening for content creation and AI. A reiteration of sorts of what really matters when it comes
Weekly News ROUNDUP #1 Read More »
Web developers and SEO experts have long debated the impact of JavaScript on search engine visibility. At the same time, Google has tried to reassure site owners that its crawlers can now process JavaScript-generated content. However, the SEO industry invariably disagreed. To this day, sites relying heavily on JavaScript may still face indexing challenges, leading
How AI & Search Engines Handle JavaScript-Generated Content (and Why It Matters for SEO) Read More »
SEO entities could be seen as the cornerstone of modern search engine optimisation. They are interconnected semantic elements designed to assist search engines in comprehending both explicit and implicit language. In more simplistic terms, they bridge the gap between how humans communicate and how machines process information. By enriching your content with interconnected topics and
Beginners Guide To Entity SEO Read More »
Google’s priority is to make sure that its search results are awesome for its users. Depending on who you speak to, that’s not exactly happening as of late but that’s beside the point. Showing slow un-usable websites will make Google look unreliable (and untrustworthy). They then leaned heavily on the importance of user experience by
What to do with INP issues Read More »
For an e-commerce website, it’s crucial to maintain a positive user experience. So when discontinued items happen, what does one do? It’s crucial to maintain effective navigation and brand communication for your audience while adhering to SEO best practices. Let’s say that you’re an administrator for a web store that sells pet supplies. Now here
Web stores with discontinuing products – 404, 410 or redirect? Read More »
Let’s focus on headless SEO, a specialized approach to search engine optimisation tailored for headless content management systems (CMS for short). We’ll begin by defining what is a headless CMS, especially when compared to a traditional CMS such as WordPress; Drupal or Magento. Your common traditional monolithic CMS platforms have three joined components typically: the
Optimising Online Performance: Are There SEO Benefits In Adopting a Headless CMS? Read More »