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Many SEO reports still focus too heavily on rankings and traffic without connecting performance back to real business outcomes. While visibility metrics remain important, modern SEO measurement needs to go beyond vanity metrics and focus on how organic search contributes to leads, sales, engagement, and long-term business growth. As search evolves through AI-driven search experiences, […]

Traditional technical SEO was defined by a simple goal: indexation. If search engines could crawl it, you were in a good place when it came to ranking. However, the old landscape is shifting. With the emergence of Large Language Models (LLMs), OpenAI’s SearchGPT, Preplexity and Google’s AI Overviews, the goal post has moved.  We are

Check the latest stories happening in digital marketing… LLM optimisation in 2026: Tracking, visibility, and what’s next for AI discovery https://searchengineland.com/llm-optimization-tracking-visibility-ai-discovery-463860 The discipline of optimising for large language models (LLMs) like ChatGPT, Gemini and Claude is moving from intuition to measurement. Key challenges include the fact that LLM queries do not publish volume data, responses

Another round-up of stories from recent days… Google: Links, Site Moves & Technical SEO Don’t Fix Quality Issues https://www.seroundtable.com/google-links-site-moves-technical-seo-quality-40309.html When websites undergo domain changes, URL restructuring or other major migrations, the strength of their inbound links and technical SEO becomes critical. Even with accurate redirects, sites with many low-quality or irrelevant links are more likely

This week’s stories centre again around the fallout of Google’s removal of num=100 Google’s Wild August 2025 Spam Update Finished Rolling Out https://www.seroundtable.com/google-august-2025-spam-update-done-40151.html Google’s August 2025 Spam Update ran from 26 August to 22 September, lasting 27 days. It was a broad global update targeting sites that violated spam policies, not specifically link spam. Many

The 20th edition has some great collected stories from the week… Google Modifies Search Results Parameter, Affecting SEO Tools https://www.searchenginejournal.com/google-modifies-search-results-parameter-affecting-seo-tools/556080 Google has disabled the “&num=100” parameter that previously allowed SERPs to show 100 organic results on one page. SEO tools and rank trackers that relied on this parameter are now disrupted, because extracting full top-100

This week I look at recent news in September… Ranking in Google doesn’t guarantee visibility in ChatGPT: Study https://searchengineland.com/seo-vs-geo-study-461891 A recent Chatoptic study of 15 brands found only around 62 per cent overlap between sites ranking on Google’s first page and those cited in ChatGPT answers, with almost no correlation between Google position and AI

Sifting through the noise to bring you the week’s most talked-about news, trends, and my expert takes. Subscription and Ad-free as always. AI summaries causing ‘devastating’ drop in online news audiences, study finds https://www.theguardian.com/technology/2025/jul/24/ai-summaries-causing-devastating-drop-in-online-news-audiences-study-finds A recent study found that Google’s AI Overviews, which show short summaries at the top of search results, are cutting clicks

In case you missed them, these are the standout stories making waves across marketing, tech, and search this week. Following YouTube, Meta announces crackdown on ‘unoriginal’ Facebook content https://techcrunch.com/2025/07/14/following-youtube-meta-announces-crackdown-on-unoriginal-facebook-content/ Meta is ramping up its efforts to reduce “unoriginal” content on Facebook. Accounts that repost or impersonate others may see lower distribution, loss of monetisation eligibility,

Cloudflare has found a way to block AI crawlers in the latest weekly dose of digital news… This Is Why AI Won’t Take Your Job (Yet) https://www.searchenginejournal.com/this-is-why-ai-wont-take-your-job-yet/548765 While AI is changing how SEO professionals work, it is not replacing their jobs. Instead, it is shifting the focus towards broader skills such as cross-channel strategy, clear