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Every week, I share newsworthy articles that have caught my attention. These news stories cover 31st to 4th April 2025. Google Confirms: Structured Data Still Essential In AI Search Era On the tail of Microsoft’s announcement that CoPilot was using structured data for its AI , Google made a similar announcement on the topic. What’s […]

Every week, I share newsworthy articles that have caught my attention. These news stories cover 31st to 4th April 2025. Indexing and SEO: 9 steps to get your content indexed by Google and Bing A question that I was faced fairly recently with a client website was why certain new pages were taking a long

The amalgamation of AI into SEO is not a sign of its demise but a catalyst for transformation.  While many in the industry express concern about AI-driven changes, history has shown that evolution in digital marketing has always led to new opportunities rather than extinction. Those who recognise this shift and adapt accordingly will find

Google’s priority is to make sure that its search results are awesome for its users.  Depending on who you speak to, that’s not exactly happening as of late but that’s beside the point. Showing slow un-usable websites will make Google look unreliable (and untrustworthy). They then leaned heavily on the importance of user experience by

For an e-commerce website, it’s crucial to maintain a positive user experience. So when discontinued items happen, what does one do? It’s crucial to maintain effective navigation and brand communication for your audience while adhering to SEO best practices. Let’s say that you’re an administrator for a web store that sells pet supplies. Now here

Let’s focus on headless SEO, a specialized approach to search engine optimisation tailored for headless content management systems (CMS for short). We’ll begin by defining what is a headless CMS, especially when compared to a traditional CMS such as WordPress; Drupal or Magento. Your common traditional monolithic CMS platforms have three joined components typically: the

As we move into 2024, social media stands on the brink of significant change, propelled by emerging technologies and shifting user behaviour.  This article goes into some of the dynamic shifts shaping the digital sphere, from the rise of social commerce, plus the influence of AI on content creation. Anticipate the predominant trend set to

The SEO landscape is constantly changing, with some unexpected and swift changes in 2023 steering the industry in some uncharted directions. Undoubtedly, AI will feature as one of the biggest stories in 2024.  In 2023, search engines, such as Bing, adeptly embraced AI, while Google’s relentless algorithm updates continue to introduce fluctuations in rankings—an anticipated