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The amalgamation of AI into SEO is not a sign of its demise but a catalyst for transformation. While many in the industry express concern about AI-driven changes, history has shown that evolution in digital marketing has always led to new opportunities rather than extinction. Those who recognise this shift and adapt accordingly will find […]
The Truth About AI and SEO: Why SEO Isn’t Dead Read More »
Web developers and SEO experts have long debated the impact of JavaScript on search engine visibility. At the same time, Google has tried to reassure site owners that its crawlers can now process JavaScript-generated content. However, the SEO industry invariably disagreed. To this day, sites relying heavily on JavaScript may still face indexing challenges, leading
How AI & Search Engines Handle JavaScript-Generated Content (and Why It Matters for SEO) Read More »
SEO entities could be seen as the cornerstone of modern search engine optimisation. They are interconnected semantic elements designed to assist search engines in comprehending both explicit and implicit language. In more simplistic terms, they bridge the gap between how humans communicate and how machines process information. By enriching your content with interconnected topics and
Beginners Guide To Entity SEO Read More »
Google’s priority is to make sure that its search results are awesome for its users. Depending on who you speak to, that’s not exactly happening as of late but that’s beside the point. Showing slow un-usable websites will make Google look unreliable (and untrustworthy). They then leaned heavily on the importance of user experience by
What to do with INP issues Read More »
For an e-commerce website, it’s crucial to maintain a positive user experience. So when discontinued items happen, what does one do? It’s crucial to maintain effective navigation and brand communication for your audience while adhering to SEO best practices. Let’s say that you’re an administrator for a web store that sells pet supplies. Now here
Web stores with discontinuing products – 404, 410 or redirect? Read More »
Let’s focus on headless SEO, a specialized approach to search engine optimisation tailored for headless content management systems (CMS for short). We’ll begin by defining what is a headless CMS, especially when compared to a traditional CMS such as WordPress; Drupal or Magento. Your common traditional monolithic CMS platforms have three joined components typically: the
Optimising Online Performance: Are There SEO Benefits In Adopting a Headless CMS? Read More »
As we move into 2024, social media stands on the brink of significant change, propelled by emerging technologies and shifting user behaviour. This article goes into some of the dynamic shifts shaping the digital sphere, from the rise of social commerce, plus the influence of AI on content creation. Anticipate the predominant trend set to
Unravelling the State of Social Media in 2024 Read More »
The SEO landscape is constantly changing, with some unexpected and swift changes in 2023 steering the industry in some uncharted directions. Undoubtedly, AI will feature as one of the biggest stories in 2024. In 2023, search engines, such as Bing, adeptly embraced AI, while Google’s relentless algorithm updates continue to introduce fluctuations in rankings—an anticipated
Thriving in Turbulence: Rethinking SEO Strategies for 2024 Read More »